Agile, Fullrich Inks Deal To Explore Smart Property Collaboration


Agile, Fullrich Inks Deal To Explore Smart Property Collaboration

KUALA LUMPUR April 26th – Agile Real Estate Development (M) Sdn. Bhd. (Agile) and Fullrich Malaysia Sdn. Bhd. (Fullrich Malaysia) today ink the deal to develop a Smart Property Mobile Application. The signing ceremony took place at Agile Embassy Garden, signed by Mr. Yelo Yip, Marketing Director of Agile Real Estate Malaysia and Fullrich Malaysia's Chief Executive Officer, Mr. Lim Kar Aik, witnessed by Yang Berhormat Datuk Seri Jalaluddin Bin Alias, Deputy Minister of Wilayah Persekutuan Kuala Lumpur.

As the world becomes more mobile and "appified," it is necessary for industries to move forward to a more digitalized ecosystem. Agile embarks on digitalization of the Property Development and Management by teaming up with Fullrich Malaysia, a fintech solution company to develop the Smart Property Mobile Application.

Agile Group Holdings Limited is a multinational company and has been in the market for nearly 30 years; offers diversified business solutions and specializes in real estate development. Agile handles more than 250 projects in more than 80 cities and regions under its portfolio, covers high-end, low-density residential products, residential communities, tourism real estate, commercial development and townships; provides dream living space for more than 1 million residents, and has become a highly competitive comprehensive real estate development company. Agile started to expand to overseas markets in 2015 and currently managing a few projects in Cambodia and across Kuala Lumpur, Malaysia, such as Agile Mont Kiara, Agile Bukit Bintang, Agile Embassy Garden and Agile Sky Residence.

As an approved e-money issuer, Fullrich Malaysia provides integrated financial technology payment and white-label mobile application solutions. Fullrich Malaysia offers holistic technology solutions that can be customized to suit any entity across various industries and currently, they have been working with its partner in the education and retail industries on e-Wallet white label mobile applications.

Agile Malaysia Marketing Director, Mr. Yelo Yip, said, "Agile's first project in Malaysia is Agile Mont Kiara, which was developed and handed over to the respective owners in November 2019. Our ongoing projects, such as Agile Bukit Bintang and Agile Embassy Garden are expected to be handed over within these two years' time, involving MYR 4 billion in development value. The company aims to triumph in Malaysia by taking the prominent location in Kuala Lumpur as its investment to build an international living community standard."

"In this event, the two companies will cooperate to plan and develop a Smart Property Mobile Application that focuses on the international community of Kuala Lumpur, Malaysia, by providing and promoting a convenient community lifestyle, payment channels (especially for foreign residents from other countries, including investors), improve property management services will eventually enhanced Kuala Lumpur's international community residences perception. At the same time, a series of digital payment platform concepts are used to drive the improvement of cashless and secured transactions in the community." He adds.

Mr. Sun Jian Wei, Founder of Fullrich Malaysia, said, "Today, Agile has taken a step forward towards technology advancement by digitalizing its services and we are honored to be working together with Agile on this project. This partnership provides an incredible opportunity for both organizations to play a role in digitalizing the property sector. This project not only promotes convenience but also improves household safety, communication, and control for Agile's property management and its residents."

According to Fullrich Malaysia Chairman Mr. Kamarul Ariffin, "Both parties will work closely in mutual areas of interest and facilitate each other in developing a technology-embedded property-related and promoting a cashless ecosystem."

The Smart Property Mobile Application concept targets household owners and Agile's property communities, consisting of smart property features such as visitor pass, announcements, home fix, bill payments, social interactions, and embedded with e-payment functions for local residents and overseas investors.

"In this context, the signing ceremony and its accompanying action plan bring our work in line with the goals and targets set out in Malaysia's property future outlook, an eco-friendly, futuristic, and digitally connected homes and eventually creating and complimenting Smart City agenda." He later adds.

YB Datuk Seri Jalaluddin Bin Alias, Deputy Minister of Wilayah Persekutuan Kuala Lumpur said: I am honored to witness the signing ceremony with everyone at Embassy Garden today. The presence of Agile Malaysia has attracted many overseas investors to Kuala Lumpur and played a certain role in boosting the economic development of Kuala Lumpur. While building high-quality residences for everyone, Agile is also promoting latest smart technology, convenient commuting, advanced education and multicultural Kuala Lumpur lifestyle in the international platform. As the technical support of this collaboration, Fullrich Malaysia has also provided convenient payment support for many consumers and businesses in different industries in the field of electronic wallet payment, has contributed to the development of the digital economy in Malaysia, and also promoting the latest one of its kind in the field of digital payment technology.

Lastly, he hoped that that the two companies will work alongside in this collaboration for a win-win mutual benefits and he is looking forward to the Smart Property Mobile Application as scheduled. Allowing the owners and investors to enjoy the smart community life with latest technology and convenience very soon.


Left:MR Lim Kar Aik (CEO of Fullrich Malaysia Sdn Bhd)、Mr Sun Jianwei (Founder & Director of Fullrich Malaysia Sdn Bhd)、Mr Kamarul Ariffin Bin Mohd Jamil (Chairman of Fullrich Malaysia Sdn Bhd)、Honorary Advisor of Malaysia Jiangsu Entrepreneurs Business Association 、YB Datuk Seri Jalaluddin bin Alias (Deputy Minister of Federal Territories) 、Mr Chai Keng Wai (CEO of Agile Real Estate Development Sdn Bhd)、Mr Ye Langheng (Head Sales/Marketing of Agile Real Estate Development Sdn Bhd) 、Mr Tan Pee Giak(Project Director of Agile Real Estate Development Sdn Bhd) 、Mr Mohd Radzi Abdul Hamid (COO of Fullrich Malaysia Sdn Bhd)

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